Paid social will be your specialism, but you’ll be confident working across organic
content too.
We’re looking for a social media all-rounder with genuine paid campaign expertise: someone
who can confidently plan, build and optimise paid activity, but who also enjoys developing
organic content, contributing ideas and being part of the wider social conversation.
Reporting to our Head of Social Media, you’ll take ownership of paid social campaigns for a
varied portfolio of established B2B brands, while working alongside our social, PR & creative
teams to deliver effective content across the full social mix. It’s an ideal role for someone
who enjoys the performance and precision of paid media, but does not want to spend every
day solely inside Ads Manager.
About the role
- Paid social leadership: Plan, build, manage and optimise campaigns across Meta,
LinkedIn, YouTube and TikTok, focused on objectives including lead generation,
brand visibility and website traffic.
- Campaign delivery: Take hands-on responsibility for campaign structure, audience
targeting, budgets, bidding, testing, ad copy and creative briefs.
- Performance and insight: Monitor results, identify opportunities and turn campaign
data into clear, practical recommendations for clients and colleagues.
- Client advice: Provide informed guidance on paid strategy, platform selection and
best practice.
- Organic content: Develop platform-appropriate ideas and copy, create and edit
mobile-first video, and schedule timely content aligned with each client’s brand.
- Community management: Help clients build stronger online communities by
engaging with audiences and responding appropriately to comments and messages.
- Collaboration: Work with our full team to integrate paid and organic social into wider
campaigns.
- Growth: Contribute ideas to pitches and proposals, and help identify new
opportunities for clients and the agency.
What you’ll need
- At least two years’ hands-on experience planning, building and optimising paid social
campaigns.
- Strong working knowledge of Meta, LinkedIn, YouTube and TikTok advertising
platforms, including lead-generation campaigns.
- A sound understanding of campaign structure, audience building, segmentation,
testing, budgets and funnel optimisation.
- The confidence to interpret data, improve performance and explain results clearly to
clients, both via Teams meetings and in-person.
- Evidence that you can also create effective organic social content, including strong
copy and short-form video.